A SOLUTIONS COMPANY FOR
MODERN DAY FAMILIES
OUR STORY
SEG Products launched as a Montreal-based consumer goods company in 1999; designing, developing and bringing to market products that solved consumers’ ever-evolving needs. Since then, we’ve grown to become one of the leading creators of high-quality, value-added solutions to enhance everyday lives.
We’re structured for success, have been awarded several ENERGY STAR® awards, are an OEM partner for private label national brands, and operate an R&D lab in China. And we do it all with the same thoughtful practicality that we infuse into our creations.
Today, we focus our spotlight on hidden opportunities that bring even more happiness into peoples’ lives, with smart products that promote health and wellness.
OUR MISSION
Power your life with our health and wellness products; the tools that keep you safe and help you reach your goals.
Power your space with our lighting products; the fixtures that brighten your day.
Powering your home with our electrical and battery products; the essentials that keep your house running.
OUR COMPANIES
Bulbs. Batteries. Brilliance. L’Image Home Products brings innovation, quality and affordability to the lighting products that brighten and enhance your home’s appeal indoors and outdoors. Since 1998, L’Image has been delivering compelling value to the marketplace under trusted brands.
The company’s commitment to promote energy-efficient lighting products earned it the 2021 ENERGY STAR® Partner of the Year - Sustained Excellence award in the United States. L’Image has also been named the ENERGY STAR® Canada Lighting Manufacturer of the Year for the last three consecutive years.
Take a deep respect for your employees and customers, plug it in to the creation of cutting-edge concepts that power-up the fun factor, and you have Star Elite.
Value is at the heart of every household appliance Star Elite makes, because charging more for innovation, quality and style has never been its style.
See why Star Elite continues to build a strong reputation for its principled approach to its people and partners wherever it operates.
MEET OUR TEAM
SEG excels at what we do because everyone on our team knows they’ve ‘found their fit’. Whether a team member has been doing this for decades, or just a few years, we all share the same passion for improving peoples’ lives through innovation, quality and value. Get to know the people of SEG and see why we’ve developed some of the strongest partnerships in merchandising and retail.
DANNY LAVY
FOUNDER
Danny founded SEG Products from what was previously known as the Elite Group Inc. With his leadership skills and experience, Danny’s involvement fostered immense growth for SEG Products. In addition to co-founding SEG Products, Danny explores his passions in real estate and investing in Montreal and elsewhere.
JERRY RUTiGLiANO
PRESIDENT
Before coming to SEG Products, Jerry developed 26 years of expertise in sales, marketing and management at Conair: Cuisinart & Waring and as President for over five years at Sensio Inc. Jerry is a driving force at SEG as he orchestrates organizational change to support growth and accelerate expansion.
BRYNA KUHNREICH
VIce President, MARKETING & PRODUCT DEVELOPMENT
Bryna joins SEG from MADE BY GATHER as the Senior Director, Marketing Management, for over five years. Bryna held managerial positions at Sensio Inc., making her an expert in consumer products, marketing strategy and project management. Bryna’s insight will give SEG the ability to appeal to a widespread consumer base.
DIMITRI PARASKEVOPOULOS
Vice president, ENGINEERING & ASIA OPERATIONS
Prior to joining SEG, Dimitri worked for MADE BY GATHER for 11 years, where he held several executive roles. Dimitri also developed his craft in engineering skills at Electrolux and Cogan for wire and metal products. Dimitri’s vast expertise in engineering helps us bring our vision and ideas to life.
DAVID NG
General manager, ASIA OPERATIONS
After holding management positions at Telefield Ltd. for over 15 years, David joined SEG Products in April 2021. David served in managerial roles at Victory Concept Industries Limited and Continental Conair Limited. David’s passion for problem-solving and management skills make him a crucial leader in our operations.
